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Original Vintage: So when listing this this dress it took me right back to a beautiful store in London back in the 1970’s, as I walked in I was faced with rows of the most beautiful floral print floor length maxi dresses. The floors were stripped oak boards the shop smelt of roses and there were baskets of flowers and pretty white cotton blouses petticoats and aprons I was in heaven it was the one of the first Laura Ashley shops in Sloane Square London it was beautiful. Well, this dress is from this era.

Dating from: 1969 -1970

Label: Laura Ashley Made in Wales


Side seam to side seam across bust 34” (86 cm)

Waist 31” to be pulled in with sash (78.5 cm)

Hips are free

Length Back neck to waist 14 ½ " (36.5 cm)

waist to back hem 48" (122 cm)

waist to front hem 42 ½ " (107.5 cm0

Frill at hem is 8 inches (20 cm) deep, on top of the dress hem therefore the length could be extended by removing the frill and lowering it.

A Rock Follies Vintage Size: 10 (The dress is labelled as a size 12)

Please check our size guide for how to take your measurements.

Fabric: Quality printed cotton white background with a an abundance of purple flower bouquets

Style: Edwardian Prairie style

Features: Pin tuck detail to the bodice there is softly gathered white cotton lace trim to the neck and the cuffs. The skirts are gathered on the waistline which falls to the ground with a deep graduated softly gathered frill which falls into a little train at the back. The hem frill could be adjusted up or down to give more or less length to the dress. It also has the original separate sash which can be tied around the waist and in a bow at the back as well as a drawstring bag in the same fabric

Closure: Nylon zip with hook at top

Ideal to wear for: Really wearable dress


Vintage Condition: Excellent Vintage Condition:

Vintage items are not new they date back to a particular era, some have survived in amazing condition, while others may show some signs of age but we feel they still deserve to make it into our collection. Therefore, we have listed our items into three Conditions: Excellent Vintage Condition: Means the item is in great shape for its age. (Most of our stock will fall into this category)


Laura Ashley 1970s Prairie Maxi Dress

SKU: W70012
  • Machine wash as 40 degrees

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